Updated: Oct 26, 2022
Social media is great. You can meet new and different people from around the world, understand different perspectives, and in some cases, get updates and info before the rest of the world.
The reason why social media is such a huge thing for us – we can literally talk to just about anyone and everyone.
When I got into social media, it was a few months before the 2020 global pandemic, so I haven’t been on it as long as many people think.
And the reason I got into it was to chronicle my wholesaling journey.
Which lead me to not only meeting a lot of other wholesalers, fix and flippers, and real estate investors, but sellers and buyers alike.
If you aren’t using some form of social media, then you’re missing out on a lot of business and a lot of leads.
But I get it. “Jamil, there’s like a thousand social media platforms out there now! Which ones should I be using?”
Well, get ready, cause I’m gonna outline a few ways to get started.
3 Ways to Leverage Social Media to Find Buyers
One of the big things I talk about in my Astroflipping course is mindset; having a mindset that is truthful to what you want from this business and what you are willing to put into the universe to ensure that success.
So the absolute first step to leveraging social media is to be authentic.
Social media has a way of blurring lines and honestly, a lot of people kinda use it to be someone they’re not.
But what makes me so popular on social, what makes others so popular on social, and what can make you popular on social is to be authentic.
Showcasing my journey through wholesaling, both ups and downs, showed people I was making the same mistakes and I was having the same successes that they were.
And that’s how others are going to resonate with you because you’re showing people that you’re a real person, with real goals, real successes, and sometimes, real failures.
Keep to One Account
Often you’ll hear people say that you need to keep your business and personal social media accounts separate.
In this business where you need people to contact you, your accounts have to be the same.
The reason being is that people are trying to learn about you and the path that you’re taking. As entrepreneurs, you are your business.
This doesn’t mean that you only exist for the deals and the leads, but it does mean that you are the face of that business, so people want to know you and what you can do to help them.
I love using Instagram, it’s a great place to find buyers, and signing up is simple. Using the different design hashtags, you can find tons of potential buyers that you can reach out to.
I made a quick video on using the platform to find buyers you can view below:
One of the great things about social – you not only learn from others, but you can teach others as well. And that’s what I enjoy doing – learning and teaching.